ICYMI, Vogue.com published an article this week, which, in the midst of reflecting on the highs of Milan Fashion Week, proceeded to wage war on fashion bloggers. Four leading Editors of the Fashion Bible threw down words like "desperate", "sad" and "embarrassing" to describe these professional bloggers, in particular picking on their frequent outfit changes and attachment to their social feeds whilst sitting on the front row. Whilst I'm by no means fooled by the superficial world that professional blogging has become, after reading this article I was compelled to put pen to paper – or more accurately fingers to keyboard – and share three initial reactions to this contraversial and, quite frankly, upsetting article.
Firstly, considering Vogue is supposed to be the ultimate inspiration for any fashion-minded person, I find it incredibly hypocritical that the publication is laying into the very people it has inspired to do what they are doing. Before bloggers had blogs and pristine social media feeds, it was likely Vogue that instilled in them their passion to start creating their own content - imitation is, after all, the sincerest form of flattery. And yet, clearly Vogue doesn't like being outdone. These bloggers don’t work for Vogue, so they can’t wear the clothes that appear between its glossy covers or have a respected opinion on the catwalk. Elitist, much?
Secondly, fashion is evolving. With every emerging social media channel and Instagram update (Instagram stories is, like, a big thing now) it is becoming more and more a digital space, and bloggers are just much more suited to cope with this than traditional fashion publications. Bloggers have digital running through their veins, so of course they are fuelling the Fashion Week hype. I'll agree with one point in the article: if you're on the front row of a show maybe you should watch it with your naked eyes rather than through a phone screen, because it's kind of a big deal. But there is a strong case for the live and fast content that professional bloggers produce during Fashion Week vs waiting for next month's edition of Vogue. Print is just not as slick as the blogging machine, and ultimately it is wrong and, quite frankly immature of them to try and shine light on their own work by putting a downer on others’.
Finally, as an amateur blogger who dabbles in fashion posts myself, street style is one of the most exciting parts of Fashion Week. I can lust at the catwalk looks I'll never own, but I can actually take inspiration from fashion bloggers who post their daily outfits on Instagram, and use it to fuel my own style. Bloggers can give you that in a way that, to a certain extent, magazines just can't. Saying that bloggers who change outfits between shows are "heralding the death of style" is a tad dramatic, don't you think, Sally? Besides, the clue is in the name, Fashion Week. Bloggers bridge the distance between the inspirers and the inspired, and if Vogue wants to cut off that resource and leave us all in the dark then shame on them.
So, to coin the phrase my mum used the morning after my first taste of alcohol: I'm not angry, I'm just disappointed. And I'm not the only one, as in true blogger fashion the community has joined forces to voice their opinions all over social media. The entire article reeks of jealousy, bitterness, and controversy for the sake of controversy. Maybe instead of chastising the work of professional bloggers they should embrace it, and learn a lesson or two from their successes. Just a thought...
If you're interested, you can read the article here.
What do you think of the article? I'd love to hear your opinions!